1. Your logo was designed by someone who is not a professional. You can always tell the difference. Spend the money and have it done right. The one you created in publisher won't cut it.
2. Your logo doesn't clearly state who you are. Does your logo clearly communicate who you are or does it leave people guessing?
3. Your logo is not aligned with the rest of the church. We recently changed the name and logo of our children's ministry to better align with the other ministries of our church.
We had CF Men, CF Students, CF Missions, etc., so we changed the name and look of our logo to CF Kids. You can bring alignment while still keeping a kid-friendly color scheme and look.
4. Your logo is "cute" instead of "cool." Your logo should target the oldest grade level in your ministry. If it appeals to a 5th grade boy, all of the kids will think it's "cool."
5. Your children's ministry is in a rut. Giving your logo a fresh look can breathe life and excitement into your ministry and help create forward momentum.
Okay. It's your turn. Share your thoughts with us in the comment section below.
What are your thoughts about logos?
Do you like your current logo?
What are some other indicators a logo needs to be refreshed?
