Jun 19, 2013

10 Reasons Why You Should Use Visual Communication with Kids

Visual information has increased.
  • 4000% in literature since 1990
  • 9900% on the internet since 2007
  • 142% in newspapers
Kids are visually wired.
  • 50% of their brain is involved in visual processing
  • 70% of all their sensory receptors are in their eyes
  • they get the sense of a visual scene in 1/10th of a second
It only takes 150ms for an image to be processed and 100ms to attach a meaning to it.

Kids suffer from information overload.
  • kids today receive 5x more information than kids in 1986 did
  • they consume 34 gigabytes or 100,500 words outside of school each day
  • they only read 28% of the words when visiting a website
Visual communication is more engaging.
  • color visuals increase the willingness to read by 80%
Visual communication increases comprehension.
  • text only is 70%
  • text with pictures is 95%
Kids follow directions with text and visuals 323% better than directions with just text.

67% of kids are persuaded by speakers who use words and visuals vs. 50% who only use words.

Visual communication is easier to recall.
  • kids remember 10% of what they hear.
  • kids remember 20% of what they read.
  • kids remember 80% of what they see and do.
Visual communication is fun for kids.