Feb 14, 2014

3 Secrets to Writing Emails That Parents Actually Read

Email is still a great way to communicate with parents.  In fact, a recent survey of parents showed that they prefer email communication.

We all get tons of email, don't we.  Don't open your inbox for a few days and the emails begin overflowing. 

The parents you are trying to communicate with get lots of emails as well.  So, how do you get them to read your ministry emails?

Here's 3 secrets...

Maximize the subject line.
Use the subject line to grab their attention.
Keep it 50 characters or less.
Don't use the words need, help, or reminder.
Use words like announcing, invitation, your (ministry name) update, plans for, etc.

Highlight key information.
Highlight or bold key words or phrases.  This will help them catch vital information.

Keep it short. 
If the email is long, parents will check out.
Cut the fluff.  Communicate only essential information.
Use bullet points and short sentences. 

What are some other tips for communicating effectively with parents by email?  Share with us in the comment section below.


This comment is about my weekly volunteer e-mail but still applies:

Email on a consistent schedule:
Each week I try very hard to just send my volunteers just one e-mail update. The e-mail is broken up into sections so everyone only needs to read what they need to read. By sending just one e-mail a week I don't crowd the inboxes of volunteers that serve in one area and when I send out more than one in the same week, my volunteers know its an important announcement.

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