May 12, 2015

Social Media Strategy for Children's Ministry

If you want to connect with today's parents and volunteers, it's important to effectively communicate with them.  The majority of your parents and volunteers use social media to connect and communicate.  So it makes sense to strategically go to them through this venue.

Here's our weekly social media strategy... 

Monday
  • Early childhood take home paper on parent Facebook page
  • Text message to preschool parents with follow up question from weekend lesson 
  • Follow up question from weekend preschool lesson posted on Twitter page 
  • Pictures from the weekend of volunteers in action posted along with their name and a thank you note on the volunteer Facebook page
Tuesday
  • Elementary take home paper on parent Facebook page  
  • Text message to elementary parents with follow up question from weekend lesson
  • Follow up question from weekend elementary lesson posted on Twitter page 
 Thursday 
  • If there is an event coming up, a reminder text is sent to all parents 
  • If there is an event coming up, a reminder is placed on Twitter
  • If there is an event coming up, a reminder is placed on Instagram.
 Friday 
  • Promo for weekend lesson on parent Facebook page
  • Promo for weekend lesson on Twitter 
  • If there is a new teaching series starting ,we post about it on parent Facebook page and Instagram 
 Other
  • Pictures from events and weekend services are posted on an ongoing basis on parent Facebook page and Instagram (discretion is used when posting pictures of kids) 
  • Parenting tips and articles are posted on the parent Facebook page on an ongoing basis
  • Volunteer training and tips are posted on the volunteer Facebook page on an ongoing basis    
Do you have a Social Media strategy for your children's ministry?  Share what you do in the comment section below.