Mar 15, 2019

Kid Influencers

In today's culture being an influencer doesn't necessarily mean you are a famous movie star, athlete, performer, politician or celebrity.

In our connected society, powerful influencers can also be found on YouTube, Instagram and other social media platforms.

Companies as large as Walmart, Staples and Mattel are signing toddlers and tweens, who have a large number of followers, to represent their company through ads.

And they are being paid well for being an influencer.  Kyler Fisher, the father of 2-year-old identical twins who have more than two million followers on Instagram, said a sponsored post on the girls’ account could bring between $10,000 and $20,000.00.

Here is a list of some of the top kid influencers.  Go check them out and see what they are doing to gather so many followers. You can look these up on YouTube.

Evan Tube - Evan is one of the top kid influencers in the world.  His YouTube channel has 5 million subscribers.  With all of his social media accounts he has over 10 million followers.  He has even written his own book.

Ryan Toys Review - Ryan is 8-years-old and is already one of the, if not the biggest kidinfluencers in the world. He has nearly 17 million subscribers to his YouTube channel. He does toy reviews. He’s also broken into the toy market by launching his own toys in conjunction with Walmart.
Jacob Sartorious - Jacob is 15 years old and is a huge influencer. He has over 9 million followers on Instagram. He dates Stranger Things star Millie Bobby Brown. He is song writer / singer as well and is gaining millions of followers on YouTube.
Twins Emma and Mila are Instagram stars. Their mother runs the site, but the twins are the main focus. They have gained Instagram fame with the pictures their mom shares. They have partnerships with Pampers and Amazon.
At just 4-years-old, Millie-Belle Diamond has gained a large following on Instagram. When you visit her site, you will see her modeling designer outfits for children. And now she has launched her own line of baby clothes.
Hawkeye Huey is an 8-year-old influencer who has gained a big following because of his photography. He has a clothing line called "Art Class" at Target.
Kittiesmama are siblings who have racked up over 2 million subscribers.

Gabe and Barrett are a brotherly duo. They produce engaging and entertaining videos for their YouTube channel, They have over 1.6 million subscribers.

These are just a few of the children who are already Kid Influencers.

I believe there is much we can learn from this for children's ministry.  Here are a few of my thoughts.
  • We must see the value that kids can add to the ministry.  Often, we hold them back from making a difference because we think they are "too young" or they are "just a kid."  Well, look around and you'll see that kids are making a big difference in the world of toys and entertainment.  Why not empower them and give them the opportunity to make a difference for the kingdom of God.
  • We should challenge kids to be difference makers.  Influencers who use their talents and giftedness to further God's kingdom.  
  • We must instill in them the eternal difference they can make when they serve in kid's ministry.  Given the opportunity they can influence your entire church and community.  
Several years ago, at one of the churches I was serving at, we were raising money to build a new children's building.  We decided to include the kids in the fundraising so they could not only obey God, but also gain a sense of ownership.

One of the kids decided he wanted to really make a difference by donating the money he was going to get for his birthday.  It was no small amount.  You see, his parents had promised to take him to Sea World in Orlando for his birthday.  The trip was worth $1,500.

The kid decided on his own to forgo the trip and instead give the money to help complete the new building.  His parents asked to make sure it was something he wanted to do.  And with no coercion or pressure, he gave his birthday trip money to help finish the new kids' building.

But his influence did not stop there.  We begin sharing the story of how the child had given his birthday trip money to help pay for the new building.  What he had done spread quickly and God used it to motivate the entire congregation to give sacrificially.  It happened and the building was completed.

You have children in your ministry that can be Kid Influencers.  They are simply waiting for you to ask them.  Lets raise up a generation of Kid Influencers that are committed to using their influence to reach people for Christ. 

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