If you are like me, you are always looking for ways to close the backdoor. Guest families are not our problem. We have dozens every week. The big challenge is closing the back door and getting them to return so we can build relationships with them.
We have been sending a letter to each guest family with coupons they can bring back for a gift at the church (free cafe item, small toy for child, etc.) And it has been working. We have been getting several back each week.
This week we are going to try to close the back door even more. Punch cards. I have several that ice cream stores, restaurants, etc. have given me. You know how it works. Each time you come you get a hole punched. Once you have filled all the spots in, you get a free meal, ice cream, etc. It works for me. I go back and fill those babies up. Especially if it's food I really enjoy.
So this week we are implementing the attached punch cards. Each guest will receive one of these. Once they come five weeks (five punches) and join a small group, they will receive a nice gift such as a t-shirt or backpack with our logo on it. If we can get them to come five times and get them in a small group, we feel we can build a relationship with them and keep them. We believe it's going to close the backdoor even more. I'll post again about this in a few months and let you know how it's working. Love to hear any ideas you have for helping close the back door.
Posted by Dale Hudson
