Mar 26, 2013

Effective Easter Follow Up

Easter is a big day for churches.  The CEO's (Christmas & Easter Only) show up and you also have first-time guests.  Lots of preparation is made leading up to the services.  But don't let the preparation diminish the importance of what happens the week after Easter.

It is vital to have a solid follow up plan in place if you want to see the CEO's and first-time guests return.  Here's what we will be doing the week after Easter to follow up.

Give them a great experience while they are at church.  If they have a bad experience while they're at church, the rest of what you read below will not be effective.  The best follow up is creating irresistible environments.

Guest reception.  When they check-in before service, we give them the card below and invite them to a guest reception that is held right after the service.  We have staff and volunteers there to greet them.  We take time to get to know them.

Letter.  We mail a letter thanking them for coming.  There's a letter to the parent and a letter to the child.  We prefer this over email.  It's a big deal for a child to get a letter in the mail.  It's important to get the letter to them within 48 hrs. of the visit.

Parent survey.  We include a parent survey with the letter.  Here's what it looks like.
































We include a coupon with the child's letter that they can redeem for a free gift on their next visit.  Here's what it looks like.

















When they redeem the coupon on their second visit, we then give them another coupon.  It tracks their next three visits and they can then redeem it for another gift.  Here's what it looks like.



Personal phone call.  We call them and thank them for coming.  We ask if they have any questions or if we can be of any service to their family.  Nothing pushy.  And no...we don't show up on their doorstep.

What do you do for Easter follow up?

Share your ideas with us in the comment section below.

1 comments:

Great looking stuff. Just curious ... what are the gifts they receive when they come back?

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