May 24, 2013

The Digital Footprints of 3 Generations

Your digital footprint refers to your total amount of activity in any digital environment.  By next year (2014), humans will generate 5 billion gigabytes of data every 10 minutes.

This infograph explains the different characteristics of the digital footprints left by Boomers, Millennials and Gen X.  Each generation interacts with the digital world in a different way: for Millenials, its the internet, but for Boomers, its video.

Gen X takes the cake though.  They spend the most amount of time online and consume the most online videos, and leave the largest digital footprint of all three groups. 

Data Footprints by Generations


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