It's written by Marty Sklar. Marty is a Disney legend and Imagineer. I am picking up so many great ideas from this book about connecting with children and families. Here's the first 25...
Know your audience. Identify the prime audience for your attraction or show before you begin your design.
Wear your guests' shoes. Insist that your team members experience your creation just the way guests do.
Organize the flow of people and ideas. Make sure there is a logic and sequence in your stories and in the way guests experience them.
Create a visual magnet. Create visual targets that will lead visitors clearly and logically through your facility.
Communicate with visual literacy. Make good use of color, shape, form, texture - all the nonverbal ways of communication.
Avoid overload - create turn-ons. Resist the temptation to overload your audience with too much information and too many objects.
Tell one story at a time. Stick to the story line; good stories are clear, logical, and consistent.
Avoid contradictions - maintain identity. Details in design or content that contradict one another confuse an audience about your story or the time period it takes place in.
For every ounce of treatment, provide a ton of treat. Educate people, but don't tell them you're going to do it. Make it fun!
Keep it up! Maintain things. Everything must work. Poor maintenance is a poor show.
Create and maintain a climate of trust.
Be responsive and make decisions - that's what leaders do!
Empower your teammates - it takes many hands to bake success.
Create opportunities for new birds to fly.
Remember - experience is not a negative.
Make sure yours is not the only voice you are listening to.
Celebrate diversity and different points of view.
Never rest on your laurels - the next at-bat is your most important.
Take a chance. Support risk taking.
Provide plenty of blank paper.
Creative people thrive on "yes if."
One of Walt's strengths in his relationship with talent was that he made it clear he cared about us.
He taught the team concept by his own actions. Everyone was equal in a story meeting - Walt just rolled up his sleeves and was one of the group.
Walt was open to everyone's thoughts. He was a referee.
Disney makes many mistakes; what artist doesn't? But when we fly, we really fly.
Stop by tomorrow for 25 more ideas.
