Sep 17, 2013

5 Reasons Why You Need to Change Your Children's Ministry Logo

Is it time to refresh your logo?  If any of the following are true, it may be time for an overhaul.

1. Your logo was designed by someone who is not a professional.  You can always tell the difference.  Spend the money and have it done right.  The one you created in publisher won't cut it.

2. Your logo doesn't clearly state who you are.  Does your logo clearly communicate who you are or does it leave people guessing?  

3. Your logo is not aligned with the rest of the church.  We recently changed the name and logo of our children's ministry to better align with the other ministries of our church.

We had CF Men, CF Students, CF Missions, etc., so we changed the name and look of our logo to CF Kids.  You can bring alignment while still keeping a kid-friendly color scheme and look.

4. Your logo is "cute" instead of "cool."  Your logo should target the oldest grade level in your ministry.  If it appeals to a 5th grade boy, all of the kids will think it's "cool." 

5. Your children's ministry is in a rut.  Giving your logo a fresh look can breathe life and excitement into your ministry and help create forward momentum.

Okay.  It's your turn.  Share your thoughts with us in the comment section below.

What are your thoughts about logos? 
Do you like your current logo?
What are some other indicators a logo needs to be refreshed? 

7 comments:

Helpful, simple insights into understanding when logos are serving their purpose. I would just add that a good logo is a great compliment to a good ministry, but if your ministry ITSELF is suffering, you should work on good content before messing around with improving your logo.

Interested in seeing if anyone has used a professional graphic designer before, or more of free lancers?

It could be that the logo is fine but the environment or other literature needs a refreshing to enhance the look or branding of the children's ministry.

I am blessed to be married to a professional graphic designer so our ministry does have a great logo that is tied to the church's logo and our youth group's logo (which he also designed.) It does make a difference! Freelancers are a great, more cost-effective way to go usually. Just be sure to check out their website so you know if their personal style is what you are looking for.

Freelancers ARE professional!!!

"Your logo is "cute" instead of "cool." Your logo should target the oldest grade level in your ministry. If it appeals to a 5th grade boy, all of the kids will think it's "cool.""
Applies to a lot of Christian kids' stuff.

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