But what can be a volunteer challenge can also be one of the greatest new volunteer enlistment opportunities of the year. If you have the right strategy in place, you can get lots of new volunteers this Easter. Here's how to do it.
Although I normally discourage using mass volunteer appeals from the pulpit, Easter is one of the times it can work very well. Here's how to approach it.
The Pastor or another staff member should get up and remind the congregation that Easter is coming. Share the vision of what a great opportunity it will be to reach new people for Christ and reach out to those who only occasionally attend. But in order for it to be effective, the church needs many people who have never served, to step up and serve one time at Easter. Remember, you're simply asking for a one-time commitment. Give people the opportunity to then immediately sign-up to serve by using a response card or texting to a designated number or stopping by a booth, etc.
- Take great care of the one-time Easter volunteers. Communicate with them. Give them clear instructions. Make it easy for them to sign in. Feed them. Treat them like royalty.
- Place the one-time Easter volunteers with your rock star volunteers. In other words, place them with your best, most enthusiastic, committed volunteers. You want their energy, excitement and vision to rub off on the one-time volunteers.
- Put your one-time serve volunteers in roles that will make it easy for them to succeed and have a great experience. An example would be placing an Easter volunteer as a greeter or helping hide eggs rather than shoving them in a room with 30 preschoolers.
- The week after they serve, contact them and ask if they would like to join your team on a regular basis. If you've given them a great first serving experience, I've had as high as 70-80% of the people decide to join the team on a regular basis.
You can get this and more proven strategies for building a great volunteer team in my new book "The Formula for Building Great Volunteer Teams." It is available in both print and ebook format at this link.