I often talk about the fact that you and I are missionaries to kids.
A missionary studies and learns the language of the people he or she is trying to reach. The missionary also learns as much as he or she can about the culture, traditions, attire, food, and more.
The more the missionary can learn, the more effective he or she can be.
As missionaries for kids, we must continually be learning these things about them as well.
What kind of music defines their generation?
What games do they like?
What are their favorite movies?
Who are their heroes outside of their parents?
How do they learn and process information the best?
A new affinity study conducted by Kids Corp, a research firm, reveals what the top brands are for kids.
The top brands for three-to-five-year-olds are...
McDonalds
LEGO'S
Amazon
Six-to-twelve-year-olds shift from toys to shoes and tech.
They like...
Amazon
YouTube
Nike
McDonalds
13-to-18 age kids prefer...
Apple
Amazon
Nike
Their favorite SVOD platform is...
Disney+
Netflix
Prime video
For video games they prefer...
Minecraft
Roblox
Call to Duty
Their favorite brands of toys by categories are...
Crayola for arts and crafts
LEGO for building blocks
Hot Wheels for toy vehicles
Marvel (action figures)
Familiarize yourself with these brands. Use them for conversation starters. Use them to enter the world of kids and reach them for Christ.
When you enter their world, you will get their attention and they will listen to what you have to say.
