Want to Reach Kids & Families Like Disney? Read This.

 Living a couple of hours from Disney World has it's advantages.  Our family has season passes so we go several times a year.  

As a children's ministry director, I always have my eyes open for ideas when I'm there.  And I always walk away with a new idea or inspiration from the masters of connecting with families. 

This past weekend I was there and here's some ideas that grabbed my attention.  If you want to reach kids and families like Disney...keep reading.  I've added the pictures I took so you can see what I saw.

Give families the opportunity to make memories together.  What event or experience can you create for families to make memories together?



Make check-in easy for families.  This is their new check-in system.  No more turnstiles.  Just swipe your ticket across the mouse ears, place your finger on the indicated spot, and you're in.  How can you make your check-in for families easier and faster?


Use creative thinking to turn ordinary items into fun.  This is a computer screen.  They encased it to look like an old storybook.  Take a look at the ordinary items in your ministry.  How can you put a fun twist on some of them?

Provide good signage.  Look through the eyes of a guest family.  Make it easy for them to identify areas.

You've got ideas you've been waiting to try.  What are you waiting for?  Go for it.

Be committed to excellence.  Families are drawn to excellence.

Effective ministry requires effective planning and organization.

Make your ministry a fun place to be...for kids, families, and your volunteers.  If you hear laughter and see smiles, you're on the right track.

It takes a team to reach families.   It's not what you can do, it's what you can empower others to do.  The most important thing you can do is build a strong volunteer team.


It's all the small things that add up to make a big impact.  This painting on the street was done with a broom and water by a Disney cast member who was simply sweeping the street.  What are some small touches you can add that will make a big impact?
Your turn?  What are some ideas you've gotten from Disney that can help us reach kids and families? Please share them with us in the comment section below.