You reach out to them through the device they have in their hands the majority of the time.
Their SMARTPHONE.
Today's young parents are digitally connected, with 77% owning a smartphone. They spend 9.5 hours a day texting, talking and accessing social media on their smartphones.
They spend so much time on their smartphones that they account for 41%of the total time that Americans spend using smartphones, despite making up just 29% of the population.
50% of young parents say that they access the Internet more often through their phone than through a computer. Mobile is their primary channel of choice.
Some ways you can connect with parents through their mobile device are...
- Text them - I talk more about this here. We currently connect with over 2,000 parents every week using text messages. The open rate is 98%!
- Send them links to event sign ups, online resources, parent websites, etc.
- Call them. Keep a data base of parent's cell phone numbers. It's always the best number to call if you want to reach them.