May 12, 2015

Social Media Strategy for Children's Ministry

If you want to connect with today's parents and volunteers, it's important to effectively communicate with them.  The majority of your parents and volunteers use social media to connect and communicate.  So it makes sense to strategically go to them through this venue.

Here's our weekly social media strategy... 

Monday
  • Early childhood take home paper on parent Facebook page
  • Text message to preschool parents with follow up question from weekend lesson 
  • Follow up question from weekend preschool lesson posted on Twitter page 
  • Pictures from the weekend of volunteers in action posted along with their name and a thank you note on the volunteer Facebook page
Tuesday
  • Elementary take home paper on parent Facebook page  
  • Text message to elementary parents with follow up question from weekend lesson
  • Follow up question from weekend elementary lesson posted on Twitter page 
 Thursday 
  • If there is an event coming up, a reminder text is sent to all parents 
  • If there is an event coming up, a reminder is placed on Twitter
  • If there is an event coming up, a reminder is placed on Instagram.
 Friday 
  • Promo for weekend lesson on parent Facebook page
  • Promo for weekend lesson on Twitter 
  • If there is a new teaching series starting ,we post about it on parent Facebook page and Instagram 
 Other
  • Pictures from events and weekend services are posted on an ongoing basis on parent Facebook page and Instagram (discretion is used when posting pictures of kids) 
  • Parenting tips and articles are posted on the parent Facebook page on an ongoing basis
  • Volunteer training and tips are posted on the volunteer Facebook page on an ongoing basis    
Do you have a Social Media strategy for your children's ministry?  Share what you do in the comment section below.

9 comments:

Are these FB pages or FB groups?

After reading this I'll make a few tweaks but here's what I got... (post to Twitter and Facebook... Instagram to come soon)
Monday - Ministry Wins: Baptism, good stories, weekend wins
Tuesday - Trivia question from the weekend lesson with answer done in picture format.
Wednesday - 5 Minute Family Devo or Family Encouragement Blog
Thursday - Important Ministry Tibits for Families (i.e. camp info, promotion Sunday, VBS registration link.
Friday - Freebie Drawing if you share post or retweet.
Saturday - Freebie Winner, Retweet or Share my favorite CM Blog of the week.
Sunday - Retweet or Repost ministry happens that are posted on our "all church" social media.

Great Post Dale. Couple of Questions...
1) What service do you use for text messaging parents?
2) Do you have an example of an Instagram post? I've never used it but it's pretty popular among or youngest parents.

Hi Rochelle, they are Facebook groups

Hey Matt, love your strategy. Its awesome. We use our church membership management system for sending text - it's Shelby Arena. Parents sign up to get text messages sent. For Instagram, we create a graphic and post it about an upcoming event or pictures from the weekend.

Thanks Dale. How did you get parents to sign up for the text service through Shelby? Was it voluntary? How many do you think use this service (percentage wise).

They sign up at this link or on a paper info card we have available. We have over 2500 parents that have signed up. We have around 12,000 different kids walk through our doors over the course of a month.
https://cftoday.wufoo.com/forms/zrsptlo0ry6u2i/

Excellent points! A great way for congregations to stay connected is through the use of texting. However, using a personal cell phone can present problems. SendTree (www.sendtree.com) is a solid and reasonably priced tool that allows for texting groups and subgroups using the web rather than a cell phone. Churches can upload contacts, create subgroups, and even schedule messages ahead of time. Messages can include event reminders, cancellations/schedule changes, encouraging quotes/verses, etc.–and SendTree connects with both Facebook and Twitter. Try SendTree for free–see blue button at the top right of the website!

Thanks for the information Heather. Very helpful.

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