#1 - Communicating through social media is not an option - it is a must. If you're going to effectively communicate with parents and volunteers, you must use it. It will be expected and you will be hindered if you don't use it.
#2 - Mobile continues to grow rapidly - parents and volunteers will expect websites and tools that work mobile as well as desktop. By 2017, mobile sales are predicted to grow by 87%!
#3 - Google+ is growing. Yes, continue to use Facebook, Instagram, Twitter, etc. but also include Google in your communication strategy if you're not already.
#4 - Images, Images, Images! Pictures will continue to grow as a key way to teach and communicate. If a picture was worth a 1,000 words in 2013...it will be worth 2,000 words in 2014!
#5 - Video. Video will continue to grow as a primary means of getting communication, training, and resourcing into the hands of parents and volunteers.
#6 - Podcasts - Podcasts are continuing to grow. Training staff and volunteers while they are on the go will be essential.
Are you ready for these changes?
What do you need to change to get ready?
What other changes do you see on the horizon in 2014?
Share your thoughts with us below.
