Gen Alpha is the newest generation to be named. They are children born between 2011 and 2025.
Within 4 years, they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century.
More than 2.5 million Gen Alpha kids are born globally every week. When they have all been born (2025) they will number almost 2 billion- the largest generation in the history of the world.
These are the children you are currently ministering to and the babies coming to your nursery in the next 3 years.
If you want to connect with them, then it is vital that you know about their world and what they like. This will give you insight into their culture.
Recently a company called Beano Brain released a list of the top 50 brands that today's kids and teenagers are connecting with. Look through this list and think about what these brands are doing to connect with Gen Alpha. What tips can you pick up? What are today's kids drawn to? What are these companies doing well? What can you learn from these companies?
1. YouTube
2. Netflix
3. McDonalds
4. Amazon
5. Disney
6. Apple
7. Minecraft
8. Nike
9. Nintendo
10. Roblox
11. Tic Toc
12. Lego
13. Google
14. Coca-Cola
15. Harry Potter
16. KFC
17. Addidas
18. Cadbury
19. Starbucks
20. WhatsApp
21. Playstation
22. Among Us
23. Burger King
24. Xbox
25. Smyths
26. Fanta
27. Spotify
28. Haribo
29. Marvel
30. Snapchat
31. Subway
32. Costa
33. Samsung
34. Microsoft
35. Nerf
36. Instagram
37. Sprite
38. Sports Direct
39. Primark
40. Smiggle
41. Game
42. Nando's
43. BBC
44. JD
45. Fifa
46. Times Tables Rockstars
47. Argos
48. Fortnite
49. Star Wars
50. H & M
